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TTFB 101: Cut Server Wait Time with Edge Caching & HTML at the CDN

By

Scott Thomason

on September 13, 2025

Slash your server response time by 80% and boost conversions with strategic HTML caching at CDN edge locations. Your e-commerce site achieves a respectable 2.8-second page load time according to Google PageSpeed Insights. The images are WebP-optimized, JavaScript is minified and deferred, and CSS critical path is streamlined. By conventional wisdom, your site should deliver … Read more

From SEO to AEO – Why Speed & Stability Feed AI Search

By

Scott Thomason

on September 12, 2025

AI search is reshaping visibility online. Site speed and stability aren’t just user experience factors—they’re ranking signals feeding the engines of AI-driven answers. The Search Landscape Shift The search world is transforming at breakneck speed. Traditional blue links are giving way to AI-generated answers, with search engines like Google’s Search Generative Experience (SGE), Perplexity, and … Read more

Resource Hints That Move the Needle: preload, prefetch, preconnect, & dns-prefetch

By

Scott Thomason

on September 12, 2025

Shave seconds by choosing the right hint at the right time—then prove it with before/after traces. If you’ve ever wondered whether preload, prefetch, preconnect, or dns-prefetch will actually improve your page speed, this guide is for you. We’ll map each hint to the real problems it solves, show production‑ready patterns, and demonstrate before/after traces so … Read more

Google PageSpeed Insights (2025): A Complete Guide

By

Scott Thomason

on September 6, 2025

Master the art of web performance optimization with Google PageSpeed Insights—from Core Web Vitals to advanced implementation strategies that drive real results. In the milliseconds it takes for a page to load, businesses win or lose customers. Research from Google shows that as page load time increases from one second to ten seconds, the probability … Read more

React Performance Optimization: A Complete Guide

By

Scott Thomason

on September 6, 2025

Transform your React applications from sluggish to lightning-fast with battle-tested React performance optimization techniques that scale from prototypes to production. React’s popularity has skyrocketed because it makes building complex user interfaces intuitive and maintainable. However, as applications grow in complexity and scale, performance bottlenecks inevitably emerge. Understanding React performance optimization becomes crucial for delivering exceptional … Read more

Mastering Web Performance Fundamentals for Success

By

Scott Thomason

on September 4, 2025

Web performance fundamentals are the backbone of a successful site. They dictate whether your pages load with effortless speed that keeps readers engaged and buyers moving forward—or drag just enough to send them bouncing before you’ve had a chance to make your case.